We provide confidential support to those involved in the sex industry, as well as
trauma-informed outreach, intensive case management, holistic resources, and referral services to provide prevention, and aftercare to those affected by sex trafficking.

We provide nonjudgmental support to empower our clients in their pursuits through respect, resources, and relationships.


The Cupcake Girls defines Domestic Human Trafficking as an Internal Issue - Human Trafficking within the United States, which includes but is not limited to use of coercion, violence, threats, lies, debt bondage, or other forms of deception to compel adults or children to engage in commercial sex acts. People who are sex trafficked may be any age, gender, race/ethnicity, sexual orientation, nationality or of any immigration status.

Under federal law, the crime of human trafficking is defined as the recruitment, harboring, transportation, provision or obtaining of a person for the purpose of a commercial sex act where such an act is induced by force, fraud or coercion, or in which the person induced to perform such act has not attained 18 years of age

Sex Worker vs. Sex Trafficking Survivor/Victim:
o A sex worker is someone who independently works in the sex industry, and is in control of who they share their body with, how they share it, and is free to use the money they earn
o A trafficking survivor/victim is someone who is in the sex industry under coercion, deception, manipulation or threat, and they are not in control of their wages.


Why is an organization that specializes in supporting adult entertainers, and connecting them to community resources, named after a baked good? Our name grew its roots when our founder, Joy Hoover, began visiting clubs in Las Vegas, toting a box of pink cupcakes. These pastries were an icebreaker and conversation starter when offered to entertainers. After being repeatedly referenced as “The Cupcake Girls” during a club visit, we adopted it as our organization’s formal name. Cupcakes continue to be a symbol for our organization, and they consistently have a presence during club and brothel visits, adult industry events, as well as at each of our fundraisers.


In order to best serve the varied needs of the adult entertainers we support, The Cupcake Girls offers a range of both in-house services that we feel we are uniquely able to provide, as well as referrals to external care providers when we've identified existing professionals and organizations that meet our high standards and have proven themselves trustworthy working with the adult entertainment community.

We partner with our clients to build comprehensive, holistic plans to help them pursue their goals and objectives, working to ensure that we're matching the right solutions to the right individual at the right time.


Career Coaching

Crisis & Emergency Care

Mentorship & Advocacy

Medical Care

Domestic Violence & Safe House Support

Tutoring & GED

Parent & Child